London Calling: Beating the Credit Crunch with Segmented Customer Insight
Posted by Jeffrey Henning on Mon, Aug 11, 2008
I was in London on business a few weeks ago, visiting our UK operations. By coincidence, while there, I wrote an article for the British online magazine WNIM: What's New In Marketing on the "virtuous circle" of qualitative/quantitative feedback that is enabled by coupling an online community with Enterprise Feedback Management. In their latest issue, WNIM has just published it as the lead story: "Beating the credit crunch with segmented customer insight".
And I'm sure the London tourism board would like me to remind you that its their turn to host the Summer Olympics come 2012, so beat the hotel crunch and book early!