Selling Online Surveys as ‘Green’
Posted by Jeffrey Henning on Thu, Oct 09, 2008
After attending the Gartner CRM Summit, I received a clever survey invitation in my email from Gartner:
We appreciate your feedback.
Please take the time to provide valuable feedback for Gartner Customer Relationship Management Summit 2008. By using the online version of our surveys, you're helping our Green efforts to reduce paper consumption and waste.
I hadn't seen web surveys sold as environmentally friendlier than paper surveys before, though of course they are. Not only are you saving on paper consumption, as Gartner notes, but that paper would have been transported to and from your mail box by petroleum-powered vehicles. So web surveys are better for the environment than paper surveys, and--like most environmentally-friendly moves taken by companies--they're more cost effective, too.
Kudos to Gartner. This is a best practice we should all incorporate into our survey invitations.
And for those of you looking for a "green tech" business, why not sell carbon credits for converting paper surveys to web surveys?!