TNS (Taylor Nelson Sofres) Partners with Vovici
Posted by Jeffrey Henning on Tue, Sep 23, 2008
This afternoon at ESOMAR, we announced a new partnership with TNS:
TNS will adopt the Vovici EFM Platform and Community Builder Module as its standard platform for building custom online panels and communities for its customers.
Over the past 5 years, the TNS Custom Panel team has built qualitative, quantitative and mixed-use custom (proprietary) panels for consumer and B2B audiences, capitalizing on TNS's 60+ years of experience in building, managing and maintaining panels globally. Custom panels are not new. What is new is the emergence of Web 2.0 and, in particular, the familiarity and wide-spread use of social networking platforms.
"The end-to-end solution we are offering with this partnership is unique and really powerful," said Leslie Warshaw, Vice President of Proprietary Panels at TNS. "TNS research and panel expertise together with the Vovici technology platform delivers an industry leading solution enabling us to build the most flexible and comprehensive custom panels and communities for our clients."
I'm very excited by this announcement, as Taylor Nelson Sofres was our first customer back in 1993: only then they were known as Taylor Nelson, and we were known as Perseus Development Corp. If I had the good sense to frame the first dollar the company made, it would have been a British pound note from them. Back then, we were providing Taylor Nelson interviewers computer-assisted personal interviewing software, which was the modern tech of the day. Now, we're providing our feedback-community software. This is a great opportunity for us to build a new partnership, given the many years of experience TNS brings in custom panel management.