Reducing Feedback Cost Using Online Communities

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Last week, Brad Bortner, a principal analyst with Forrester, joined our CEO, Dean Wiltse, to present a complimentary webcast, "Reducing Feedback Cost Using Online Communities".  Brad presents his analysis of MROCs (Market Research Online Communities) and discusses how online communities can reduce your costs, improve the effectiveness of market research and provide lasting competitive advantage.  Dean discusses how online communities enable deep insight into market drivers, deliver timely information on trends and opportunities specific to customers and prospects, drive innovation and increase revenue.

Here's an outline of the topics covered:

• The trends driving adoption of online communities
• How to use online communities for market research
• The importance of marrying qualitative and quantitative data
• What makes a good online community
• Benefits of online communities
• Overview of Vovici online community software

You can view the webinar for free.