Virtuous Circle of Online Community
Posted by Jeffrey Henning on Thu, Nov 20, 2008
The virtuous circle of online communities makes for a powerful engine for increasing awareness of your brand.
Stages:
- More Site Visitors - The more people who visit your community's web site, the more people there are who will become members of the community.
- More Members - The more members of your community, the more people there are posting ideas and topics.
- More Ideas & Topics - The more ideas and topics in your community, the more comments that are generated, with typically many comments per discussion thread or--in a research community--per idea.
- More Comments - The more comments, the more pages there are to the web site. (Think of those discussion threads that take multiple pages because of all the comments.)
- More Pages - The more pages there are to the community's web site, the more content there is to be linked to and indexed, leading to higher search engine rank.
- Higher Search Engine Rank - The higher the search engine rank of your community web site, the more site visitors your site will attract.
- More Site Visitors - The more people who visit your community's web site, the more people there are who will become members of the community...
Once a public online community is spun up, the centripetal force of community activity will lead to ever greater community activity, in a virtuous circle. Online communities are the perpetual motion machines of marketing!