An Apostle Model for Employee Loyalty
Posted by Jeffrey Henning on Tue, Dec 16, 2008
Where the Apostle Model analyzes customer satisfaction and loyalty, Walker Information - Vovici's new partner for employee benchmarks - has an analogous segmentation for employee loyalty. The Walker model segments employees by attitude and behavior:
Unlike the Apostle Model's reliance on two questions, the Walker model integrates four questions into its analysis. The attitudinal index used in the segmentation is derived from three questions, giving it greater accuracy and stability than one-question metrics.
The four Walker employee segments follow:
- Truly Loyal - positive attitude, positive behavior - These employees plan to remain employed and want to work for your organization.
- Accessible - positive attitude, negative behavior - Accessible employees want to remain employed but may not be able to, because of outside circumstances or better opportunities elsewhere.
- Trapped - negative attitude, positive behavior - Trapped employees plan to remain employed, but would prefer to work elsewhere.
- High Risk - negative attitude, negative behavior - High Risk employees do not plan to remain employed and no longer want to work for your organization.
Wallker has been using this segmentation for almost a decade now. In its most recent study, Walker found that, in the United States, 34% of employees are Truly Loyal, 7% are Accessible, 23% are Trapped and 36% are High Risk. How do your employees compare? To find out, contact us today for your own employee-loyalty study.
Update: This post is part of the series The Apostle Model and Related Loyalty Segmentations.