Research Magazine Review of Vovici v4
Posted by Jeffrey Henning on Thu, Jan 29, 2009
Tim Macer reviewed Vovici v4 in the November issue of Research magazine:
Today more and more companies are realising the benefit of building online panels of customers to involve in research. The idea is simple, but the reality can be complex and costly to deliver from a technical standpoint. Whether firms try to build them for themselves or park the problem with a research agency, it is an area crying out for an off-the-shelf solution like the new Vovici Community Builder, which was released last month and effectively relaunches the concept of the panel management tool for the demands of Web 2.0-style research.
And my favorite quote:
This is a vast system with massive potential, which in its very design reveals some research-literate minds were behind it. Users I spoke to report that that the community functionality is stable, reliable and relatively easy to learn, and has enabled users to standardise and systematise their research and harmonise measures across very large enterprises. Perhaps the product's greatest strength is in its ability to integrate with CRM systems and other business intelligence sources, making research more relevant and mainstream within the corporate enterprise.
We have always spent a lot of time developing an understanding of how market researchers work and then shaping the software to match their expectations and work habits. It's nice to have that recognized. Plenty more to do, of course!
I encourage you to read the whole article, "Vovici Community Builder And Feedback Intelligence Reviewed".