Welcome to the Listening Post!

Survey Monkey Business

Whenever a prospect tells us that the competition for their business is between SurveyMonkey and Vovici, we know that one of us is in the wrong place.

SurveyMonkey is great for a consumer or blogger doing a quick survey. Vovici v4 is designed for business professionals interested in the systematic gathering of feedback, not just one-off surveys. The key features our prospects are looking for:

1. Integration and automation. Our customers are often conducting ongoing transactional surveys to measure satisfaction after a customer-service contact, a product order, a warranty repair or some other standard event. Using SurveyMonkey, this requires regular manual intervention. Vovici v4's rich API enables organizations to integrate feedback management with CRM systems, HRIS applications, customer-support systems, help-desk applications, web portals and more. 
2. Panel management. As organizations do more and more surveys, they outgrow the simple list management of SurveyMonkey and want to maintain panels of customers, employees and resellers, with each panel storing a rich set of profile data: demographic, firmographic and attitudinal information that can be used to target survey invitations. They also want to track when individuals were last invited to a survey and how many surveys they've completed. The sophisticated clients want to use panel management to treat their respondents like valued partners.
3. Advanced reporting. Many organizations have unique, legacy report formats that have evolved over time to meet their needs. The standard SurveyMonkey reports won't do. Generating these custom reports each month can be quite time consuming and labor intensive. Vovici v4 APIs can be used to streamline this process. Other organizations wish to integrate reports with business-process data or disseminate reports throughout the enterprise, with individuals receiving their own unique views at the data. Vovici Feedback Intelligence is the solution for these firms.

If your organization needs any of the above, by all means call SurveyMonkey. Then call us: +1.703.481.9326 in the United States and +44 (0)208.547.4040 in Europe. When it comes to surveys, we mean business.