Survey Monkey Over a Barrel
Posted by Jeffrey Henning on Tue, Mar 17, 2009
Many Vovici customers came to us after outgrowing SurveyMonkey, which is an excellent "first barrel of monkeys" for playing around with web surveys. Some of our customers who moved upmarket:
- A professional association wanted a tool as easy to use as SurveyMonkey but with more flexible reporting and analysis.
- A market-research firm was using SurveyMonkey but ran into difficulties writing screener questions (which often require advanced branching) and needed rich analytics and application integration.
- A professional services firm needed to field a survey simultaneously in six languages and wanted all the results to collect in one data table rather than six separate tables.
- A government agency was using SurveyMonkey and Zoomerang, among other survey tools, and wanted to standardize on one system across the agency.
- A telecommunications equipment manufacturer wanted to move from pockets of survey software to enterprise feedback management across the company.
- A university liked the free-form word processor of Vovici v4 and the time-savings of its report generation.
As a research analyst at the university said, "Everybody wants to do a survey for everything under the sun. The demand for surveys is already high because there is a culture of data-driven strategic planning. The power coming out of Vovici's app has stoked an increased demand. People get addicted to data through SurveyMonkey but realize how hard it is to create a great and successful survey. They ultimately realize how restricted they are, so they come to us to use Vovici."