Survey Monkey in Silk
Posted by Jeffrey Henning on Fri, Mar 27, 2009
In "Survey Monkey Business", I wrote that "Whenever a prospect tells us that the competition for their business is between SurveyMonkey and Vovici, we know that one of us is in the wrong place." Last week I gave some examples of customers who outgrew SurveyMonkey, some of whom moved up to enterprise feedback management, with panel management and CRM integration.
But many customers just need a more powerful survey tool. The three biggest reasons such customers move up to a Vovici v4 Individual or Professional Edition account are:
- Reporting - The prospects spend an inordinate amount of time creating reports in Excel and want the survey tool to do the heavy lifting. The user knows their life can be better, and Vovici v4 dramatically decreases their workload.
- Branding - The prospects want more control over the look and feel of the survey and reports. They want all surveys to be driven from their own domain name (e.g., acme_surveys.foo) or subdomain (e.g., surveys.example.com).
- Advanced Features - Power users of 'Monkey quickly realize the limitations of the tool, and its inability to do advanced branching, data piping and multi-language surveys.
You can dress a monkey in silk, but...
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