Weapons of Mass Collaboration
Posted by Jeffrey Henning on Wed, Jun 03, 2009
Dean Wiltse's first book, Weapons of Mass Collaboration, is now available. In it, Dean demystifies the phenomenon of online communities and explains how businesses can derive lasting benefit from immersion in such communities. He discusses the importance of transforming customer relationships by promoting deeper engagement in a collaborative, online environment.
Dean's market-research experience as CEO of Greenfield Online and Vovici offers him a unique viewpoint on the industry. Leading the merger of WebSurveyor and Perseus into Vovici, Dean championed the need to extend enterprise feedback management into online communities and was the executive sponsor of Vovici Community Builder.
The contents of Weapons of Mass Collaboration include:
- Online Communities Defined: A Different Kind of Neighborhood
- Why Build an Online Community? The Benefits of Holding the Conversation at Your Place
- Doing It the Right Way: Best Practices for Online Communities
- The What? and the Why? The Quantitative/Qualitative Divide
- Bridging the Quantitative/Qualitative Divide Good Things Happen: When "What" Meets "Why"
- Blending Online Communities and Surveys to Create a Weapon of Mass Collaboration: Reaping the rewards of being focused, faster and more-frequent
- Becoming a Feedback Driven Organization: Not if, but when?
The book can now be purchased from Amazon in hard copy. For a limited time, Vovici is making an electronic copy of the book available for free, simply for completing this form.