Order Questions Logically

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Over the past 22 years, I have helped many clients write surveys, and more often than not, novice authors listed the questions in the questionnaire simply in the order in which the questions occurred to them. Good surveys have a natural flow to them, but to achieve that flow typically requires editing and reordering. 

By rearranging your questions to follow a standard order, your respondents will have a better experience. I often use an inverted pyramid approach, drilling down:

1. Screener questions
2. Open-ended questions
3. General questions
4. Specific questions
5. Demographics or Firmographics
6. Follow-up questions