Interrupting dinner to ask if I’m a happy customer… Are you serious?
Posted by Dean Wiltse on Wed, May 30, 2007
I recently clicked on this link, "Avoid Pesky Phone Survey People." And this one on Yahoo, "Shut Up Telemarketers for Good."
Did you know that over 50% of customer satisfaction surveys are still being done over the telephone? Isn't that a Double Entendre? Why would a company conduct a "customer satisfaction survey" over the telephone when people hate to get them? Even if a customer is satisfied, the chances are very high that you are going to upset them with a telephone survey. Right?
Millions of people have put their names on the "Do Not Call" list because they don't want to be called. Sure the law allows marketing researchers to continue to bother you because they aren't selling you anything on the call. But come on researchers, wake up. Come out of your academic cave and stop using the telephone for surveys.
Most people don't realize it, but many times the reason researchers go to the phones to bother you is because they are targeting a specific type of individual. And do you know what that means? They are using statistics to find you. In other words, they need to make 100 calls to irritate 99 people to find the right target. Yes, that is the reason. They don't care about the other 99 households that they have invaded, or whether or not you are on the Do Not Call list.
We need to start a movement to put Marketing Research on the Do Not Call list regulations. It should be against the law. Only the lazy and rude researchers continue to use the telephone. Companies and research firms can get people to respond using technology, process and methodology - after all, it is the year 2007.