Leveraging Surveys for Successful Events (part 3)
Posted by Dean Wiltse on Sat, Oct 13, 2007
Was all your hard work worth it? Did your attendees get what they were expecting from the event? Did the speakers show expertise in their field? Would they be willing to come back next time? Conducting an online post-event survey will provide you with all of this information and more. This invaluable data allows you to cater your future events to meet the ever-changing needs of your audience.
Here are some helpful samples of post-event survey questions:
- How do you rate the event location?
- How do you rate the content that was presented?
- Please rate the quality of the speaker's performance.
- Would you be interested in volunteering at our next event?
- Please list any other comments or suggestions about the event.
With these question and more you can get feedback on the various aspects of your presentation, booth, or speakers. This data is essential when determining the success or failure of the event.
Remember to analyze your Survey Responses and then act on that data!
What is the use of conducting a great survey and asking all the right questions if you don't know how to analyze your responses? A good survey software tool is important, as you need to be able to easily analyze the data to fully leverage for decision making.
Be sure to allow your attendees an opportunity to give feedback and provide suggestions for future events. Consider asking them to provide contact information such as their name, email address, or telephone number so that you can follow-up with them directly, but be sure not to require this information as you may discourage them from responding. However, the right survey tool does provide data security-which allows respondents to feel more comfortable providing their information.
With an online survey tool, you can survey event participants easily during each phase of the event process, determine the strong and weak points of your event planning and execution, and you will have the data you need to make improvements that will ensure the success of your event programs. Over time, these survey tools will help you understand how your events are meeting your target markets expectations, giving you the data you need to maximize your return on investment for all your events.