The Value of Asking Your Customers for Feedback
Posted by Dean Wiltse on Fri, Dec 28, 2007
Are you a leader or manager of a retail organization? Imagine if you had a "community" or "online panel" of your customers who have agreed to provide feedback to your company from time-to-time. How could you use it today? What would you like to ask?
I bet if you could look at purchase history of your good customers that bought more last year than this year, you could think of a few things to ask. How about "why"? Would that be valuable for you to know?
If you measured their attitudes constantly you may be able to predict future buying trends in advance. This would give you additional data to make decisions that could impact your business. Start a sale earlier or begin testing promotion ideas with your "community" in time to make plans to improve your business.
The more you think about having this capability -the ability to survey your customers constantly - the more you will think to ask. Stop for a minute and think about it. If you had a room full of your best customers in your office today, what would you ask them?