Leveraging a Feedback Community for Competitive Advantage
Posted by Jeffrey Henning on Mon, Jul 28, 2008
I have not had a chance to blog recently, as I've been busy with travel and research. Last week, I gave an online-community webinar, which you are welcome to view online.
A Rice University study is one of many that demonstrates that customers become more satisfied simply from having been surveyed. Imagine how satisfied and loyal your customers will become as you move them from casual contributors at your web site to regular members of an online feedback community.
Your customers are eager to be engaged. Using the web to assess all aspects of a population is essential to developing a clear picture of customer satisfaction and loyalty. By building custom online communities, organizations are able to gather feedback from a group of individuals that have a common interest and a shared set of qualifications. The ability to meld survey techniques with these feedback communities gives researchers the "what" and "why" of customer thinking and provides critical insights that can have a profound effect on long-term organizational success. By enabling you to better and more affordably understand customers and their requirements, feedback communities can provide a sustaining competitive advantage.
This session will provide:
- An overview of feedback communities
- How feedback communities fit with your other market research methods
- Step-by-step instruction for rolling out and sustaining feedback communities