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Weapons of Mass Collaboration

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This is your last chance to view my recent webcast from the AMA site without being an AMA member: "Weapons of Mass Collaboration: Leveraging Feedback Communities for Competitive Advantage".

Here's what some attendees had to say:

• "Great webcast today - thanks!  I've always been an advocate of blogging and leveraging the voice of the client to improve products and services, and ultimately the client experience to improve loyalty.  You did a great job presenting today and the content was very relevant to every organization."
• "Good presentation. What I appreciated most is that it was informative rather than salesy."
• "The webinar was fantastic - great content, flow, very well executed.  Great stuff!"

And to prove that it is a Web 2.0 world:

You read every slide word by word, and you had nothing to offer other than what was already on the slide. I could have downloaded these slides later and would have got the same amount of information - what was the value you added to the whole show? I realize that this is very critical and it probably stings - but I had to tell you because this is honest feedback from one in your online community of listeners - the very topic you just talked about.

Well said!  (And a nice tie in to feedback communities.)  I do like to offer rich slides with lots of information on them, because I give out the slides, and they have a life apart from me; people will see them who never hear my presentation.  Also, if I have really good information, I feel I should cover it with a slide.  In the rehearsal, I did retell a few community case studies, anecdotes I forgot to discuss in the actual webcast, because I didn't have clues on the slides.

I appreciate the feedback, and I'll make some changes for my next webcast:

Best Practices for Using Online Communities for Feedback: Bridge the Gap Between Qualitative & Quantitative Research
Event Date: August 20, 2008
Time: 10AM PT, 12PM CT, 1PM ET
Presented by the American Marketing Association

You can sign up at this page.  And if you watch both webcasts, I hope you'll see the power of continuous incremental innovation from feedback in action.