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Announcing Vovici EFM/CRM Connector for Oracle

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Vovici EFM/CRM Connector for OracleSo when I was looking over presentations to attend at the Gartner CRM show, one of the presentations I chose was Social CRM Meets the Enterprise.  I assumed it was a Gartner presentation, and once there was pleasantly surprised to find out it was an Oracle presentation, as we were in the middle of extending our partnership with Oracle.

Yesterday we announced that Oracle has chosen us as a CRM On Demand Inner Circle Partner.  Here's Julie Adams, Oracle Vice President:

Our product management team has thoroughly reviewed the partner ecosystem for the most synergistic solutions from our partners. We believe Vovici, as part of the Oracle CRM On Demand Inner Circle Partner Initiative, will provide our customers and prospects complementary value-added functionality in the enterprise feedback management arena.

We've been integrating our EFM systems with CRM systems since 2004, back when most of our clients were running proprietary CRM applications.  In 2004, we had a small suite of perhaps a dozen SOAP web service calls that could be used for integration.  By 2006, that had grown to an extensive layer with over 100 web-service calls.  Now, with the announcement of the Vovici CRM 2.0 Connector for Oracle CRM On Demand, we have taken a few weeks of custom development effort and reduced it to a few days of mainly data configuration.

Why integrate your enterprise feedback management system?  To treat your clients as if you actually know who they are when you survey them, to minimize the amount of information they must provide, and to avoid bad survey situations like the one Jim Davies of Gartner related. 

Why integrate your EFM system with Oracle CRM On Demand?  Because now, not only is it the right thing to do, it's the easy thing to do.

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