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MR Heretic

I've become a regular reader of the blog, Market Research Deathwatch, at http://www.mrheretic.com/. With a title like that, how could I not?  Market Research has changed a lot since I started doing paper surveys, CATI surveys, personal interviews and focus groups in the 1980s.  And MR Heretic makes it clear that the profession needs to change even more: "I am the growing multitude of people in the Market Research industry who have realized that the status quo is obsolete, and we face a choice between evolution and extinction."
I've added MR Heretic to our blogroll.  To give you a taste, here are some of my favorite posts from the Dark Side of market research:

• Survey Fail - Links to four examples of survey mistakes.
• Do you know what your panelists are saying about you? - A look at online panels with the greatest number of unresolved complaints.
• Essentialism is an illusion - A rebuttal of market segmentation.
• Get Survey Points! What's the point? - A rant against points-based incentives for survey panelists.