Market Research Blogs

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A roundup of market-research blogs I enjoy reading:

• The Employee and Customer Survey Research Blog - NBRI staff (@NBRI) blog about customer and employee satisfaction.  They just wrapped up a good six-post series on How to Conduct a Survey.
• Walker Blogs - Steve Walker of our partner Walker Information writes a blog entitled "Customer Connections".  A recent post makes the case "the world of customer loyalty is no less complex than human health... As a customer advocate, don't take yourself too seriously, but do take your work very seriously. Treat it like your company's survival counts on it."  Pat Gibbons (@PatGibbons), senior vice president of marketing for Walker, has a new blog, Engaging the Enterprise, focused on the need to market customer-loyalty research within the organization.
• Customer Experience Matters - The personal blog of Forrester Analyst Bruce Temkin (@BTemkin) covers customer loyalty, customer sat and customer experience. I had planned on writing a summary of the Kano Model, but Bruce has a great introduction that I wouldn't be able to top: What Do Customers Want? Professor Kano Knows.  And check out his recent post Microsoft Takes a Giant Leap Into Retail.
• Mike MacLeod: Social Media, Research & More - Mike (@MikeMacLeod) points to news stories I would miss otherwise (ironically), such as Harris Poll Chairman Stands up to The Economist and a Seth Godin post on keeping online surveys simple.

And some other MR blogs that I've written about in the past:

• PluggedIn by @mattpluggedin
• MR Heretic by @MRHeretic
• Esteban Kolsky's Blog by @EKolsky