Hurdles in Race to Turn Recipients into Respondents

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You've chosen the list of people you want to invite to your survey.  You still have a lot of hurdles to jump to get each recipient to actually take your survey:

• Make sure their email address is not on the unsubscribe list
• Keep your survey invitation from being flagged as spam
• Craft a survey subject line and From field that help get the invitation opened  
• Cover the six points important to respondents in an invitation
• Write an invitation that is compelling enough that recipient clicks on the link to take the survey