Upcoming September/October Webinars & Presentations
Posted by Jeffrey Henning on Tue, Sep 15, 2009
If you find this blog useful, then I would encourage you to attend one of my upcoming webinars or public presentations.
Webinars
- Surveys & Social Media: Learn How and Why You Should Incorporate Twitter into Your Survey Research, Sept. 22, 1 pm ET. Social media sites like Twitter provide an excellent qualitative source of market research of your prospects, customers and competitors. Roderick Morris and I will review the strengths and weaknesses of social media research and discuss how to integrate such research into your traditional survey research projects.
- It's Greek to Me: Best Practices for Multi-Lingual Surveys, Sept. 23, 2 pm ET. Conducting the same online survey research study across respondents who speak different languages poses its own special challenges. From the perils of translation to differences in cultures to browser incompatibilities, there are many traps that await the unwary researcher. Kathryn Korostoff of Research Rockstar and I will give you a Rosetta Stone to help unlock the mysteries of multi-language surveys.
- 7 Ways to Inspire Customer Loyalty with Voice of the Customer Initiatives, Sept. 29, 2 pm. Listening and acting on the Voice of the Customer (VOC) is a proven practice area within Customer Experience Management programs. Brian Koma and I will discuss how Voice of the Customer research has evolved and expanded, the correlation between VOC best practices and loyalty, what steps to follow to implement VOC research and how to spin up the feedback cycle to drive continuous improvement.
Presentations- Merging Proprietary Panels and Online Communities to Lower Research Costs and Maximize a Company’s Ability to Stay Linked to its Customers, at the AMA MR conference, Oct. 4, 1:30 PM PT. Business online communities and proprietary panels have the power to transform customer relationships in a fundamental way, by promoting deeper engagement, mutual respect and a collaborative, co-creative environment. This 3-hour tutorial will give you an overview of proprietary panels and online communities and experience a hands-on, step-by-step approach for how to build and benefit from your own online business community.
- How to Use Research 2.0 to Reduce Market Research Costs and Improve Effectiveness, at the AMA MR conference, Oct. 6,4:00 PM PT. Web 2.0 technologies have changed the way respondents want to interact with researchers, who must now embrace these new technologies to improve the effectiveness of their efforts and to achieve dramatic reductions in the cost of obtaining feedback.
Do you need a speaker for a webinar or conference? I am happy to give presentations on a wide variety of topics related to survey research, online communities and feedback management. Please feel free to contact me at +1 703-481-9326 x 550 to discuss your requirements.