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AMA MRC 2009 Roundup

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I'm just back from the 30th annual AMA Marketing Research Conference and had an article published at Research Live summarizing the events: Three tips for a clear picture of your market--Zoom in, zoom out and focus.  As a companion piece to that article, I have sorted and organized the 13 presentations that I was able to document. My apologies to the great presenters I wasn't able to get to. Hats off to the AMA, the Conference Committee and especially conference chairman Mike Brown for a phenomenal conference!

Practical advice for market researchers:

• How to conquer the complexities of B2B market research (Strategic Spark)
• How to conduct pricing research during economic turmoil (Del Monte)
• How to use media planning research to calculate how much budget to allocate to social media (Carat.com)
• Top 10 market researcher blindspots (Georgia Pacific)
• Market researchers must engage communities not lurk in them (Floor64)
• How to shift research to panel management and online communities (Vovici)
• 16 ways to supercharge presentations (Infact Insight) [recap by Mike Brown] 

Working with senior management:

• How to achieve influence without authority through effective collaboration with management and clients (American Express)
• How to embrace behavioral research to successfully challenge management's sacred cows (TimeWarner)
• How to align market research with corporate strategy and influence that strategy (YRC)

Strategic planning:

• How to use human and cultural insights to anticipate customer desires (Coca Cola)
• Ten macro trends to factor into your scenario planning (Ford)
• Forget strategic planning: anticipate, act and adjust (Citi Group)
• Leverage seven triggers to create products (and careers) that persuade, captivate and fascinate (Sally Hogshead)

Don't wait for next year's conference: remember, you can engage year round in the AMA MR SIG online community!