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Evaluations of Vovici Research Webinars

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I wanted to share the results of our webinar evaluations. After each complimentary webinar, we send attendees an email with a link to a recording of the webinar, a link to download the PowerPoint slides and a link to a short survey.

In the survey, I ask for satisfaction, likelihood to recommend this webinar and likelihood to attend another webinar. I also ask my own version of the three Forrester CxPi questions. The results:

• 76% of respondents are very or completely satisfied. Being a perfectionist, I want to increase the percent that are completely satisfied (currently 22%).
• 68% are very or completely likely to recommend the webinar they're rating.
• 84% are very or completely likely to attend another Vovici webinar.
• 54% report the webinar meets most or all of their needs-barely more than half! This is the area that we need to work on most; though, from reading the verbatim comments, its clear that attendees often have very different expectations.
• 88% report that it was very or extremely easy to participate in the webinar.
• 68% report that the webinar was very or extremely enjoyable. This measure is important to me because I think attendees will learn more and retain more if the webinar is enjoyable.

If you haven't attended a Vovici research webinar yet, you can view a recording online.  Here are how seven recent webinars rated by satisfaction and usefulness.

Why did I pick these two dimensions? Because they had the highest standard deviations of the six measures, meaning they had the widest distribution of values and the greatest contrast. In other words, these two measures would make the most dispersed and interesting chart!

Some of the representative positive feedback:

• "It was informative and impartial -- not pushing Vovici products particularly. It also is a very timely topic."
• "Even though I have been in market research for nearly 20 years, I thought that this was surprisingly insightful as to the current challenges. Nicely done!"
• "Excellent content, great pace and presentation. Speakers were fluent in how to use the technology for the presentation, which is always a bonus. Following along on Twitter was fun, too."
• "I liked everything about it. Concrete, actionable advice from start to finish."
• "I liked how it was very organized and to the point with all of the information."
• "The content was contemporary, relevant, informative and effectively communicated verbally and in the visuals."
• "The presenters were very knowledge and interesting. Great slides and I appreciated that my questions were answered immediately."

• "A bit too long."
• "Content was more basic than expected."
• "Disappointed that there was extremely limited time for Q&A."
• "Both days I had to adjust the volume every time the speaker changed. One spoke softly & the other spoke loudly. That gets annoying."
• "I submitted a question to the presenter and he never answered it. I waited until the end and they said there were no further questions."
• "Some of the content was a repeat of a previous webinar I viewed from Vovici."
• "This presentation was bent towards online surveys."

We take it all to heart and try to improve with each iteration we do of a webinar. When it comes to presentations, it is very hard to please everybody all of the time. You often have two contradictory quotes on one subject. For instance, I'm very proud of the Surveys & Social Media presentation, because--in the words of one respondent--it provides "fresh ideas in an area that will be a big part of future qual"; of course, another attendee said, "a lot of the information was very basic". (Ah, well, one man's BASIC is another man's FORTRAN.)

Please go here to see our library of research webinars: view an archived copy or register for an upcoming webinar!