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ESOMAR Online Research 2009

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Here are a list of recaps of select sessions from the ESOMAR Online Research 2009 conference in Chicago. This conference is the first edition of a relaunch of ESOMAR's online panel conference, as online research is now used in 20% of overall research spending in 10 countries, passing telephone research at 18%.

Reg Baker discussed the implications of social media for market research and argued that CAPI and panels were not paradigm shifts but that social media does represent such a shift, requiring a fundamentally different science and technique than traditional market research.

Recaps:

• Online World
• Social Media Trends around the World
• Innovative Online Research
• Inspiring Change: Innovative Methods and Integrated Advertising
• Online Activation
• How to be Successful in Co-creation Research
• Bloggers as Research Partners
• Online Platforms
• Social Networks: The Big Players
• Online Community Platforms: A Macro-Overview and Case Study
• Pecha Kucha
• Web 2.0: Transformational Technology or Pretty Gradients & Hype?
• Online Quality
• ESOMAR 26 Q and Internet Guidelines
• ARF Online Research Quality Council  
• ISO 20252 Standard
• Online Sourcing
• How Online Research Communities Work for Consumers Invited to Participate
• Mobile Research
• Best Practices in Mobile Research
• Mobile Interviewing: The Next Frontier of Data Collection
• Online Future
• The Future Consumer: Co-creating the 2020 Kitchen

Wrapups:

• Wrapups from Research magazine:
• A refreshing lack of consensus on online communities
• Social media research blows through Windy City  
• Researchers in Chicago ponder the future of MROCs
• Getting to grips with new ideas and dusting off some old ones
• Wrapup from ESOMAR
• Conference review: Window into 2010
• Blogger wrapups
• ESOMAR wrapup from Matt Foley
• The 'new' world of research (Katie Harris) 

And here's a Wordle.net wordmap of the top 50 words from the 500+ #esoc tweets [omitting "esoc" and "RT"]:

P.S. If you want to make a pretty word cloud, use Wordle, but for serious qualitative research, check out the Tribal Toolkit word cloud maker (lets you combine words: e.g., "survey" and "surveys", reported separately above).