2009 Market Research Dynamics
Posted by Jeffrey Henning on Sun, Dec 20, 2009
Friday at my daughter's bus stop I ran into a neighbor I hadn't seen since September. When he asked me what exactly I did for a living to be on the road so much, I said, "I'm a professional conference attendee."
Well, it seemed that way this fall! And now you can benefit from all that travel. I've compiled a new e-book recapping four of the five Fall 2009 conferences I attended: Gartner North American CRM Summit, AMA Marketing Research Conference, ESOMAR Online Research Conference and the MRA First Outlook Conference. (Apologies to the folks at CASRO but I didn't have time to recap the Data Collection conference.) In all, I recap 41 presentations. I've written a summary of each conference, and organized the recaps into chapters dedicated to the following themes:
- Online Communities
- Social Media Research
- Behavioral Research
- Senior Management
- Technology
- Trendspotting
- Mobile Research
- General Market Research
- Quality Initiatives
So download a copy of the latest complimentary Vovici e-book, 2009 Market Research Dynamics, to keep up with the most recent advances in the ever-changing MR industry.
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