Welcome to the Listening Post!

Survey Emails FAQ

Here are links to some answers to frequently asked questions about emailing invitations to online surveys.

• What should I keep in mind when renting email lists for surveys? When renting access panels?
• How do I create a representative email list of my customers?
• How do I make sure our invitation isn't flagged as spam?
• How do I entice recipients to open the survey invitation?
• How do I write compelling survey invitations that will prompt people to take the survey?
• What are best practices for unsubscribe requests, to let recipients of survey invitations opt out of mailings?
• Do I need to offer survey incentives? If so, what kind?
• What's the most important way to improve response rates?
• What kind of response rate can I expect?
• How concerned should I be about low response rates?

If you have an unfrequently asked question about survey email campaigns, please leave a comment, and I will get you an answer.