Roundup from the Research Blogosphere
Posted by Jeffrey Henning on Sat, Apr 03, 2010
Headlines from around the research blogosphere:
- LinkedIn shutters b2b survey sample service - The story was initially publicized by Tom H.C. Anderson, and Tom Ewing opines that researchers and LinkedIn failed to find a middle ground where streamlined surveys were a good fit for both researchers and LinkedIn members.
- Market researchers must learn to communicate - Ed Erickson asked "Marketers, how often have you received a PowerPoint file with hundreds of slides, all completely overloaded with dense charts and difficult to interpret bullet points?" He then started a Market Research Bulletin group discussion that prompted Ray Poynter to blog Why a good presentation is not a good leave behind/report. Meanwhile, Kathyrn Korostoff asked PowerPoint-Based Reports: Overused or Just Abused?
- Transforming Qualitative Research through Listening - This Joel Rubinson blog post from December inspired other bloggers to continue the theme. Bernie Malinoff looks at the new opportunities from listening to mobile and social-media content, Annie Pettit talks about the need to provide privacy to contributors and resist overpromising the benefits to research users, and new dad Josh Mendolsohn talks about how traditional techniques still have a roleand in fact have given qualitative researchers the skills they need to leverage the new media.
- April Fools from MR Vendors - So many April Fools MR pranks were inflicted that Brain Tarran at Research magazine complained of "parody blindness". PluggedIN located the perfect market research participant, Anderson Analytics launched an Optimist research panel, Omniture figured out how to measure buyer intent from the pressure of an index finger on a mouse button, DataStar inspected your survey data using UV-visible spectrometry, and we at Vovici partnered with "YummyBrains" to answer survey questions by inference from social media data.
Finally, welcome new MR bloggers @DanWomack and @ModlandUSA as they expand from the tweetosphere to the blogosphere: http://womackinsight.com/ and http://modlandusa.blogspot.com/ are their new blogs.
Until next week!