Marketing Research Association Annual Conference 2010
Posted by Jeffrey Henning on Sat, Jun 12, 2010
Here is the 2010 MRA Annual Conference through the eyes of Twitter: a digest of the #MRA_AC tweets.
Tara_M_C: Sun is shining, birds are chirping, It's a great day for a road trip to Boston
Jknodler: Great Idea @SpychResearch Tweetup for Market Researchers in Boston Thurs 6/10 from 5-6PM http://bit.ly/8XcNyi Tamo Bar (Hi Ben!)
realtalktstprp: doin some informal rsrch at the conf on a new phone. if u see me, tell me: iPhone or Droid and why?? :) My Razr's gotta go
berniemalinoff: 30+ people already tweeting #MRA_AC - June 9-11 (Boston) http://ow.ly/1VoL3
MRA_National: 1 more day till #MRA_AC!
MaktoobResearch: On the Dubai-NY flight to catch the start of the MRA annual conference. Will keep you posted on new research developments!
melrp: At the airport eating my fav made 2 order b'fast from Waterloo Icehouse. Looking forward to hatching evil plans with #mr tweeps.
SharonLivingstn: #mra_ac here w Ben Smithee teibg to get into speed networking
MRA_National: Largest speed networking we have ever had #mra_ac 120 people!
Itracks: Loved the speed networking. Met some great people
JHenning: "People think you push a button and get a data and that ends the conversation; the data you get starts the conversation."
ResearchRocks: Speaker says we must have "digital" mr agencies. I say "digital" better be redundant or mr agencies r all in trouble
aaronwalton09: Getting my legal on ...
spychresearch: We don't need more Digital MR agencies. We need more agencies that understand how digital and SM fits into a holistic MR solution
JHenning: "MR has sophisticated tools on a data set growing smaller. Digital has basic tools on a data set growing larger."
lovestats: Survey research has a structured process and so does social media research. Clean, score, sample, weight, standardize.
melrp: Social media research - turning buzz into sweet sweet honey. Go Annie.
JHenning: "Surveys begin with quality questions. Social media research begins with quality data extraction." - @Lovestats
Mendelj2: Benchmarking can lead to continuous improvement of something that doesn't matter @CMBInfo
melrp: The new MRA CEO-David Almy. His LinkedIn profile - http://bit.ly/mraceo. In Boston? Introduce yourself. You're gonna like him. #mr
baumanresearch: #mra_ac keynote: Josh "Groundswell" Bernoff: social apps are better at generating hypotheses than testing them
sarwho: Keynote: There's a new social technographics category between creators and critics and they are conversationalists.
CandiceSeiger: Social technologies can be used for accessing, listening and embracing in #MR -Josh Bernoff
lovestats: http://twitpic.com/1vdrqd Hi Bayasoft! LOVE the Market Research Maverick shirt! Love love love!!
lovestats: MRA Boston Day 1 - Tweeple save the day! #MRA_AC http://wp.me/pow9s-CK
lovestats: Breakfast! No bacon but there are blueberry blintzes. :)
melrp: MRA's passions = our members, quality, education, news/info, industry advocacy,.
lovestats: In 70s McD was leading edge presenting ethnic consumers in campaigns
lovestats: LEAD with ethnic insight, don't just be inclusive
sarwho: Mc'Dnlds researcher notes that leading w/ ethnic insights based on rsrch is much difft than "being inclusive" w/ repect 2 diverity.
baumanresearch: Adenia from McDonalds: Ethnic insights aren't necessarily unique, but truer for those groups
discores: McCafe sounds like Barry White in a cup. #Mcdonalds
JHenning: "People don't go to social media sites to talk to companies. They go to talk to their friends." - Jan Trent, Wendy's
sarwho: 2X olympic speed skater turned market rsrcher reprts sometimes intrinsic rewards & better thn extrinsic incentives 4 panel rspndnts.
berniemalinoff: Aaron Reid showing great ad examples of how our subconscious drives motivation
LongoMR: An #MROC is not only for #MR; also feeds insights to Marking, New Product Development, PR and Corporate Communications staff
lovestats: http://twitpic.com/1vlc4j What? Did @researchrockstar just say research is boring? No :)
Jhenning: We know the urgency about getting the research results but where is the urgency about taking action based on the research?
tamarabarber: Use blogs & wikis to share prelim insights from research. Keeps clients engaged during research process. @researchrockstar
lovestats: http://twitpic.com/1vm6ko A 100 page survey!! No kidding, he has the proof!
melrp: We're addicted to grids. We have to accept that. It is the first step to recovery. #mr
sarwho: Hybrid techniques can be used when time is short and a traditional usage and attitude study is not practical.
blarson928: Another great day of presentations and networking at the MRA Annual Conference in Boston.
Itracks: tweet up mra conference. #mra_ac http://twitpic.com/1vn4d8
JRachels: Great tweet up at #MRA_AC. about 25 of us meeting old friends for the first time.
lovestats: http://twitpic.com/1vt1ga Beautiful view this morning!
discores: What if someone says something bad about my company in the SM world? If it's true fix it. If it's not manage it. @SpychResearch
realtalktstprp: big thx 2 everyone who made my 1st #mra_ac experience so great! everyone was warm, friendly, and welcoming to this newbie. THX!!