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I Chase the Bright Elusive Butterfly

Posted by Jeffrey Henning on Sun, Aug 15, 2010

A quantitative researcher likes to categorize and collect butterflies. She looks for the representative specimen.

butterfly collection

An ethnographer and a social media researcher like to go watch the butterflies where they live. One even leaves his computer behind.

butterfly against sky

A community researcher builds a butterfly house to interact with the butterflies.

butterfly on hand

Is she a researcher dreaming she is a butterfly, or a butterfly dreaming she is a researcher?

Tags: Market Research

Comments

This is great! What a creative way to look at market research and its impact!!

Posted @ Sunday, August 15, 2010 6:49 PM by Joe Hodgson

What a great piece of work... creative, thought provoking and bang on the money.

Well done Jeffrey

Posted @ Tuesday, August 17, 2010 4:21 AM by Allan Shaw

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