Research Roundup - Predictions, New MR, Games
Posted by Jeffrey Henning on Sat, Dec 11, 2010
I try to end each work week catching up with what I’ve missed being discussed by the Twitter #MRX market research community. Of the 439 unique links shared this week, the 5 most popular new links were these:
- Vote on The Best & Worst Market Research Industry Predictions – Kathryn Korostoff takes research bloggers to task for our end-of-year predictions (guilty as charged!). As an alternative, she has built an idea voting community where you can vote on 30+ predictions and add your own. Certainly sounds better than having some blogger bloviate, so go vote!
- The 8 Myths about Successful Research Communities – Diane Hessan provides a great bit of mythbusting about what goes into making an insight community succeed. She does a much better job of debunking one common myth than I have: check out “Myth #2—Communities can be valuable for almost any decision.”
- New Worlds, New Ways - Ray Poynter call this “a must watch video”. It’s long but fascinating, as attendees at the ESOMAR annual congress discuss market research’s future:
- The NewMR Virtual Festival, liveblogged by Research magazine – Brian Tarran blogged four of the dozens of sessions, and I contributed another four blog posts as well. Also check out the NewMR web site itself.
- Gamifying surveys – continue or quit? - Brian’s recap of Tom Ewing’s excellent session on the promise of games for market research. And see my recap of Brian Tarran’s session on Serious Games.
A perennially popular link, which I typically leave out of my top 5 (this isn’t a Billboard countdown!), is The #MRX Daily. It provides a newspaper-style view of the links being discussed on #MRX each day:
Tip of the hat to Ole Andresen for setting it up. It’s a great resource for those days when you can’t keep up with all the great conversations take place using the #MRX hashtag.
Narrowly missing the cut this week was an invitation to participate in the GreenBook Research Industry Trends study. Here’s an invite from Tom H. C. Anderson, with more on the study, as well as a link to the survey. It’s not just a survey this year, as Infosurv is running a prediction market at the end of the questionnaire: sorry, Kathryn, that will give you some competition! Certainly, it’s going to be fascinating to compare the results. Care to predict which will be better?