Research Roundup - Myths, Trends and Rumors
Posted by Jeffrey Henning on Sat, Dec 18, 2010
The Top 7 links of the 545 shared in the #MRX community this week:
- Market Research in 2011 – Are You Ready? Ben Smithee of Spych Research challenges researchers to plan for the new year, looking beyond the qual/quant divide, to the consumer as king, what truly makes value and the interest in social-media influence.
- The myth of market research's failure – Alistair Gordon has a wonderful rant that anyone who takes pride in MR should read: he begins, “I am getting increasingly angry about the number of posts, books, You Tube Videos and articles - often by market researchers themselves - that imply ‘conventional Market Research’ is a failure.” Read it!
- US Consumers Now Report Spending Equal Time With TV And The Internet - Jackie Rousseau-Anderson announces the release of the most recent Forrester Technographics® report. For the first year ever, American consumers spend equal time with the Internet as they do with offline TV – ironically, this is because they are now watching TV online!
- Communispace Is Latest Shop on the Block – Ad Age reports that Communispace’s backers are interested in selling their ownership, but Research quotes Communispace’s CEO, Diane Hessan, as saying she won’t comment on rumors.
- Research Industry Trends Study - Fall/Winter 2010 – Just missing last week’s list of top links was Tom H. C. Anderson’s call for research participation in the Greenbook Research Industry Trends survey.
- Likert or Not - Elisa Chiniara of Communispace shares one of the worst examples I’ve seen of employee incentives corrupting the survey feedback process. It’s almost enough to ruin a vacation, as she recounts.
- Monitoring Social Media For Brand Perception – Social Media Today looks at the background of social media monitoring, Dell’s new Social Media Listening Command center, and the usage of social media in Kenya.
Not on Twitter yet? The other 538 links shared are pretty good as well! Go check them out.