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Research Roundup: Five Fun Focus Groups

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Here are the most frequently retweeted links from the 546 shared on the #MRX hashtag community this week, perfect for a bit of light reading:

1. Henry Ford, Faster Horses and Market Research by @frankie_johnson – Frankie takes a research cliché out for a spin, imagining what a focus group of 19^th century ladies would say about one-horse personal carriages.
2. 3 Reasons Why Researchers Hate Focus Groups by @lovestats – Annie Pettit shares three YouTube videos poking fun at focus groups.
3. Online Qualitative Research: A Newbie’s Perspective by @MichelleFinzel – Michelle shares some pros and cons of BBFGs (Bulletin Board Focus Groups) have her first experience moderating one. Key benefit: “being able to join people together in conversation who hail all over the country, and who keep very different and very busy schedules”. Key challenge: “trying to probe for more, and more detailed, information without becoming repetitious or annoying”.
4. 16 Research and Statistics Comics by @lovestats – Annie shares some of her favorite research-geek comics. Worth reading if for nothing else then to see the evolution in how Scott Adams draws Dilbert!
5. 'Research kills creativity,' says man responsible for Jedward by @researchlive – Research takes Simon Cowell to task for his comments disparaging research, given his own body of work.

Enjoy!