Research Roundup: New Kids on the Blog
Posted by Vovici Blog on Sat, Feb 19, 2011
Here are the top 5 most retweeted links of the 676 shared within the #MRX community this week:
- Future NewMR Events – Building on the success of December’s inaugural New MR Virtual Festival (see Simon Kendrick’s recent recap), Ray Poynter and friends are planning monthly virtual events this year and are looking for your feedback on topics to be covered.
- Apply with Care – Adam Curtis writes in the February issue of Research about the thin claims, small samples and dubious techniques behind many of the surveys quoted in advertising.
- “I’m going to scream if you mention panel quality one more time” – Annie Pettit of Conversition is mad as heck, and she isn’t going to take it anymore. “I don’t want to hear about panel quality anymore. It’s been done to death. Low panel quality is our fault.”
- Things every marketer should know about the iAd - Dynamic Logic discusses best practices for mobile ads learned having tested more than 110 campaigns: keep the message simple, include the logo in each frame, include calls to action and make sure that ad presents the brand’s value proposition.
- Research World Connect – Research World Connect (named after ESOMAR’s publication, Research World) is a new online community featuring new and archival content, as well as crowdsourced contributions. The most popular new section is “New Kids on the Blog”, featuring young researchers seeking to make their marky mark on the industry.