Research Roundup: The Top 5 Hot Links of the #MRX Week
Posted by Vovici Blog on Sat, Mar 12, 2011
Of the 762 links shared with the #MRX Twitter community, here are some of the most retweeted:
- The NGMR Top-5 HOT vs. Top-5 NOT: Predictions From The Who’s Who of Future Research – Tom H.C. Anderson organized a “flash blog” event with over 30 participants, each of whom made five growth predictions as well as five predictions of what will be in decline in market research in the future. Tom links to all who have participated so far and shares his own predictions.
- Twitter Awareness Nearly Universal; Usage Shows Slight Growth – Tom Webster shares Edison/Arbitron research into social media usage in the U.S.: 92% of Americans 12 and older are aware of Twitter, but only 8% “currently ever use” Twitter, up from 7% in 2010. That’s 20 million Americans using Twitter – far behind Facebook.
- Accelerant Research's NGMR Top-5-Hot vs. Top-5-Not – Accelerant shares their own contribution to the NGMR flash blog, with amusing comments about NPS, fresh baked cookies and cookie cutters.
- A Market Researchers Intro & Guide to SXSW Interactive Festival 2011 – Aaron Burch of Touchstone Research provides an overview of South by Southwest. “You might be thinking to yourself, what does SXSW Interactive have to offer the Market Researcher? While SXSW Interactive is not your typical MR event, there are tons of panels and discussions that are directly tied to our industry, all you have to do is think outside the box and open your eyes. With the explosion of social media, mobile and new cutting edge technologies, there are huge opportunities for Market Researchers to stay ahead of the curve and adopt non-traditional MR technologies and find ways to add these new technologies to our MR toolbox.”
- Credit Where It’s Due – Monique Drummond comments on Research-Live.com that, unlike ad agencies, research firms rarely get public credit for the marketing campaigns they help shape. The result is a lack of awareness for the industry as a whole, with a ripple down effect that makes it harder to recruit new graduates to the field.
If you’re one of the majority not currently using Twitter, take a look at what researchers are talking about on Twitter right now.