Research Roundup: If We Knew What We Were Doing
Posted by Vovici Blog on Sat, Mar 19, 2011
Here’s 5 of the most retweeted 678 links shared on the Twitter #MRX community this week:
- Globalpark Annual Market Research Software Survey 2010 [pdf] - Tim Macer and Sheila Wilson of meaning ltd. have conducted their seventh annual survey of MR use of technology. They conducted a convenience sample of researchers with a role or awareness of their company’s technology decisions; researchers at 200 companies participated. As Reineke Reitsma of Forrester pointed out in a tweet, this study provides a nice quantitative assessment of where research methodologies are in their adoption lifecycle.
- How will behavioural economics change research? – Jules Berry of Engage Research provides a thorough and practical introduction to behavioral economics for researchers. If you only have time to read one part of the article, review his chart, “The Link between Raw Research and Behavior Change”.
- Why DIY Research is Good for Everyone – Kathryn Korostoff of Research Rockstar hits the top 5 with this “long trail” article from last April. Last year it sparked a debate, which I chronicled in DIY Research in a Social Media World.
- Do It (Yourself) or Die – Leonard Murphy of Brandscan 360 looks at the trend in technology platforms invading the traditional domain of market research firms – DIY survey software, MROCs, text analytics, social media monitoring and web analytics – and ponders what that means for MR firms.
- Quote of the Day about Research – John Griffiths reflects on Einstein’s saying, “If we knew what we were doing, it wouldn't be called research.”