Top 10 "Voice of Vovici" Posts from 2011 Q1
Posted by Vovici Blog on Tue, Apr 05, 2011
In case you missed any of these posts the first time around, here are the most popular posts from Voice of Vovici during the first three months of the year:
- Estimating Willingness to Pay - My first in a series on pricing research that Michaela Mora and I have been developing.
- The Van Westendorp Price Sensitivity Meter - The popularity of this post is like the popularity of this question battery itself: confounding expectations. Make sure to see the followup post, Newton, Miller and Smith's Extension to Van Westendorp.
- Causes of Survey Incompletes: Why Panelists Say They Abandon Surveys - At a recent MRS conference, James Sallows, vice president of EMEA client operations with Lightspeed Research, discussed results of qualitative and quantitative research into why their panelists abandoned surveys.
- Survey Invitation Best Practices - A summary and roundup of my advice on writing survey invitations that will produce high response rates. With links to a baker's dozen related articles on the blog.
- Hyping Research Methodologies - My take on a short dozen research techniques and whether they are overhyped or don't get the positive press they deserve.
- My Last Blog Post - If the next shiny metal tube I climb into makes a controlled flight into terrain, point people to this blog post.
- The Survey is Dead, Long Live the Survey - I told it not to board that plane.
- Pie Charts Have No Place in Market Research - But if we took them out of Vovici 6, people would never forgive us.
- Everything You Need to Know About MR in 140 Characters or Less - Kathryn Korostoff of Research Rockstar organized a 16-hour “Twitterversity”; this post has the three “lectures” I gave.
- The Usability of Web Surveys - How do respondents interact with the user interface of an online survey? Here are highlights from some research from Market Strategies, Element 54 and (again in these Top 10!) Lightspeed Research.
As always, thanks for reading! Got a topic you'd like me to write about on the blog? Contact me over Twitter at @jhenning or email me at "jhenning" at vovici.com.