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Research Roundup - Tuning the Infinite Dial

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Here are six of the most retweeted links of the 788 unique links shared on the #MRX community this past week.

• Digital change hits the U.S. – The Infinite Dial 2011 is the 19^th Arbitron/Edison study of American usage of digital platforms. This study is projectable to the U.S. population, conducted using a random sample of 2020 Americans 12 and older, surveyed via home and cell phones. Some key findings: 88% of households now have access to the Internet from some location (work, if not from home), and 45% say the Internet is the most essential medium in their lives. You have three ways to learn more about this research; you can read the WARC writeup, download the slides [PDF], or watch the webinar:

The Infinite Dial: 2011 from Tom Webster on Vimeo.

• The Future of Research Through Gaming - Betty Adamou of Nebu evangelizes research games, sharing nine reasons why “Research through Gaming” will work and giving five examples of potential types of research games.
• 2011 Sentiment Symposium Summary – Tom H. C. Anderson summarizes this year’s Sentiment Analysis Symposium and recaps some of the basic technological approaches to estimating sentiment.
• The right place, the right time - Joanna Chrzanowska compares and contrasts online qualitative techniques with the traditional focus group in this Research article.
• CASRO 2011 Technology Conference – Each year CASRO members converge on New York City in June to discuss the latest trends in MR technology and recent  findings from research on research. This year’s agenda has just been published, featuring presentations by Tim Macer, Kristin Luck, Niels Schillewaert, Theo Downes-Le Guin, Jane Mount, Derek Sawchuk, James Longo, Bob Fawson, Peter Milla and many others.
• Why Panelists Drop Out: The Answer Can Be Found in the Questions - James Sallows of Lightspeed Research describes his analysis of drivers of panelist disengagement.

Still not on Twitter? You’re in good company – Arbitron estimates 8% of Americans are on Twitter. That means there’s still time for you to be an early adopter!  Check out the research chatter at #MRX.