Research Roundup: Text Analytics Upside & SMR Sunny Side Up
Posted by Vovici Blog on Fri, May 13, 2011
Here were five of the most retweeted stories of the week in the Twitter #MRX community.
- Text Analytics Adoption Grows by Leaps and Bounds – Seth Grimes, principal analyst with Alta Plana, estimates that the text analytics market grew to $835 million in 2010. He divides the market into five segments: core text analytics, information acquisition, semantic enterprise information management (EIM), enterprise text analytics (including EFM), and search and search-based applications. Seth concludes, “A 2010 text-analytics market of $835 million represents only 8% of the $10.5 billion BI, analytics, and performance management software market... I don’t expect text's 8% share to become 80% any time soon [but] text analytics’ future is very promising.”
- The Unsaid – What is the sound of one hand clapping? Tom Ewing breaks his silence with “a philosophical blog post on the nature of unshared information in a social network.”
- E-Rewards to buy social media researcher Conversition – E-Rewards continues its string of acquisitions (having previously acquired Peanut Labs and Research Now) with its purchase of the social-media market research agency Conversition. Also see Brian Tarran’s interview with Chris Havemann, the CEO of E-Rewards: Life beyond surveys.
- Salama reshuffles TNS management, takes over as CEO – “Kantar CEO Eric Salama has reshuffled the senior management of group company TNS, naming himself chief executive while moving Pedro Ros to the role of non-executive chairman,” writes James Verrinder for Research.
- To err is human, to forgive depends – Eugene Yiga of Synovate relates some lessons from the 2004 study “When Good Brands Do Bad.” (Also see The Service Recovery Paradox: No Excuse for Bad Service.)
Still not sold on this whole Twitter thing but interested in what research stories the Twitter community is discussing? Check out The #MRX Daily for your morning fix on research news; it’s automatically compiled from links tagged #MRX.